Conscious Mae

Conscious Mae is an online store for the nature lover and the conscious consumer. It’s a brand you can put all of your trust into, knowing she will support local makers and protect Mother Earth. Stocking only consciously created and Australian made products, the inspiration for the branding was of course Australian nature elements and landscapes. Think sandy beaches, red clay, eucalyptus leaves and gum trees. This inspiration developed into a colour palette of soft greens, blush, peach and clay tones, which blossomed into digital brand patterns and illustrations with nature in mind.

BRANDING & WEB DESIGN

BRIEF: Earthy, natural, Australian influence