Kim Coutts Chinese Medicine

Kim Coutts is a Chinese Medicine practitioner, specialising in women’s health and fertility. The brief for this branding was feminine, calming and nurturing feel with an earthy/pastel colour palette. Kim wanted her branding to be soft and minimal and to include elements of her practise such as pregnancy, herbs and touch. I loved the idea of including a very simple and clean line drawing in her logos and this ended up being a silhouette of a pregnant lady. Paired with beautiful watercolour brand patterns and illustrations of herbs, flowers and natural medicine.

BRANDING & WEBSITE

BRIEF: Calming, nurturing, heartfelt, minimal, soft, pastel and earthy